TRANSFORM. WIN. REPEAT.
Everybody is transforming, but not everyone is winning... we help win.Transformation takes more than just ambitious words. That’s where we come in. Our superpower is guiding clients through complex global challenges so they can stay relevant, grow and win—again and again.
Find out more ↓TOGETHER WE WIN
Our clients are major organizations with a purpose for good and a desire to change. We’re here to help you devise and bring transformation strategies to life. Then, we’ll mobilize mission control to deliver wins for your people, tech, and business—smoothly and successfully.
SUCCESSFUL PARTNERSHIPS WITH SHARED PASSIONS
We Love Food and Snacks
We've enabled growth strategies in the global food, snacking and agriculture industries by transforming global quality and food safety, activating AI to reduce reputational risk and streamlining global communications.

We love pets
We’ve helped boost revenue and enhanced the health and well-being of millions of pets by integrating pet-centric operations and AI platforms for earlier diagnosis across pet nutrition and veterinary services.

We Love Pet Parents
We’ve helped enhance pet parent satisfaction and trust by implementing global AI consumer care technologies and by reshaping the approach of corporate affairs to ensure pet parents are truly at the centre of the world.

We love our planet & people
We’ve enabled our clients to deliver more confident global sustainability reporting. We've also helped deliver health and wellbeing projects, facilitated high-performing leadership workshops, and managed global leadership summits.

TOGETHER, TO GET THERE
For more than two decades, our global team has trailblazed the world of change management and helped clients deliver extraordinary results. We form deeply trusted relationships with the companies we love to deliver value and win together.
Our approach of Strategize, Energize and Mobilize is built on a foundation of unwavering dedication to the continuous transformation and success of our clients:
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Strategize
Collaborate with teams to create a shared, inspirational picture of the dream future state, and the journey to get there.
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Energize
Inspire teams to join the transformation journey and contribute their superpowers.
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Mobilize
Activate mission control to deliver value by the right people doing the right work done at the right time.

Craig is a visionary transformation leader, acclaimed for his unique ability to blend strategy, creativity, and purpose, driving impactful and lasting change. Described as “the alchemist of transformation,” Craig has a gift for turning complex challenges into groundbreaking solutions. Whether he’s mobilizing the reinvention of global organizations, transforming live music on stage alongside legendary musicians, or enhancing urban wellbeing, his work leaves an indelible mark.
Craig’s influence stretches far and wide. His bold, dynamic approach has earned him recognition across major platforms like TIME, CBS Saturday Morning, NPR, and BBC World News.
As the author of the game-changing Management of Portfolios, he set the gold standard for strategic execution, empowering thousands of professionals to achieve certification and helping major organizations to wisely invest over $1 trillion in transformative initiatives. His live collaborations with many of the world’s greatest musicians (Iggy Pop, Deep Purple, Buena Vista Social Club, Jonathan Batiste and more) transformed music into vibrant, immersive visual art, brought to life in real time on stage. And his partnership with the mayor of Newark to create Happy Street Signs is a shining example of how his creativity can transform the very fabric of urban life, sparking joy and enhancing wellbeing.
Currently, Craig leads an elite global team at Mary Moon, where he cultivates deep, trusted relationships with both individual and corporate clients, creating pictures of the future and bringing them to life.
Meet our people
DO WE SHARE PASSIONS?
We invest our precious energy with partners who share our passion for improving the world for people, pets and our planet. If this sounds like you, we'd love to connect.
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